Categories
Op Ed

Small in Japan: Japanese Vending Machine Culture

From what I can tell, vending machines play a very different role in Japanese culture than they do in the US. In the US vending machines are on the fringe, even though they’re in the most public of places. For instance, they sell toys to distract children while the grownups shop. Or they sell items beyond the purview of the establishment where they reside, such as condoms & sanitary napkins in the bathroom of a bar, junkfood and soda in an office building. They’re there to fill a need, but the contents are usually overpriced and/or poor quality. You only go to them when you have no other choice.

In Japan, on the other hand, vending machines have a much more seamless integration with the rest of the culture. They’re everywhere, targeting all age groups. The contents are much higher quality than what we get in the States (outside of Callithump! machines, of course). I’ve been fascinated by Japanese vending machine culture for a while and whenever I know of anyone traveling to Japan, I always ask them to bring me back something! Here are a few:

tiger thing
It's a hampster disguised as a tiger, designed to be attached to a cell phone.
I guess it's supposed to be a chick, or maybe a ghost, desguised as a chick, or vice versa? Again, to hang on a cell phone
Rei Ayanami
This is a Rei Ayanami keychain. It's got a big button and, when pressed, Rei Ayanami's voice comes out of it. It's pretty neat that 15 years after Neon Gen first aired, it still has enough of a presence in Japanese culture that this sort of product is still viable. I can't think of anything similar in the US.
Co-ed Alien
A Koedalien Key Cover, apparently.
Koedalien Kloseup
Detail of the Koedalien pamphlet, inluded with the keychain
Frank Pie
For reasons I can't explain, minature replicas of food are very trendy in Japan right now. This is a Mr. Donut Frank Pie cellphone fob.
Mos Burger
More minature food. This time, a Mos Burger keychain, complete with separate patty, tomatoe slice, and bun!

A nigh infinite variety of things get vended from vending machines in Japan, from air to used schoolgirl panties, although these pictures are all of keychains, keychain covers, and cell phone fobs. But just look at the astonishing variety of things in that tiny subset!

If anyone out there can tell me more about vending machines in Japan, I’d love to hear from you! And if you’re in Japan or traveling there and can hook me up with vending machine schwag, I’ll reward you handsomely!

Share

Leave a Reply

Your email address will not be published. Required fields are marked *